Lee McHugh & Mohammad Manesh

Lincoln International Business School (LIBS) has developed 10 interactive e-learning videos to support our students in building and developing their essential academic writing skills. These bite sized resources are designed to be accessible, engaging, and inclusive particularly for both first year and international students. The videos design have been based on feedback from previous students around the kind of videos they would like to see made into easy to understand resources to use to aide their academic writing development.
Each video breaks down complex topics like paraphrasing, referencing, and avoiding plagiarism into manageable steps, using infographics, friendly narration, and reflective “pause now” activities.
| Academic Writing Development Videos |
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| Below are links to the writing development videos please do share with peers and friends who might want to watch them: – Using quotations – Creating in text citations – Paraphrasing – Avoiding plagiarism – Making reference lists – Paragraph structure – Critical analysis – Hedging and Cautions language – Reflective writing Creating in text citations – Understanding feedback |
The video project supports social mobility by helping students from diverse backgrounds gain confidence and competence in academic writing. It also fosters digital learning innovation and student collaboration, with both a third-year design student and PhD student contributing to the project’s development and creative design.
Team involved: Dr Lee McHugh, Dr Joel Warburton, Dr Mohammad Fakhar Manesh, Liean Ahmed and Yakhoub Sy. Also, a special thank you to University of Lincoln Library team for their academic writing skills guidance in the early stages of the project.













































